At Ancestry®, our mission is to empower journeys of personal discovery to enrich lives. We strive to mobilize our resources and products to build more connected and resilient communities for future generations.

We are committed to fueling progress through our diversity, equity, and inclusion initiatives, privacy and data stewardship policies, sustainability efforts, and community impact programs. As the global leader in family history, we have a responsibility to set the bar for ethical industry innovation. For more than 30 years, we have built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving, and sharing the most important information about themselves and their families. Protecting our customers’ data and privacy is our top priority.

Today, I’m proud to share our first-ever Impact Report that illustrates how we are making strides to build a more inclusive culture and product experience to grow our global customer base so everyone can learn more about their family history.


Innovation thrives when there are diverse voices, perspectives and backgrounds at the table. We are building a product for a global, diverse community, and that requires attracting and fostering a workforce that reflects those we seek to serve. We are committed to a future where by 2025:

  • More than 45% of directors and above are from diverse communities —women, BIPOC, LGBTQ+, veterans and people with disabilities
  • More than 45% of product, engineering, and science roles are held by the same diverse populations
  • These goals help ensure we have a workforce that can build an Ancestry experience for all people—regardless of race, ethnicity, and heritage.


Our global workforce is passionate about empowering the next generation of history makers. For nearly a decade, AncestryClassroom has provided educators with access to classroom resources and Ancestry record collections at no cost to help students find their personal places in history. Today, over six million students have access to resources that help them learn more about themselves, navigate the world around them, and become more resilient—and by 2025 we aim to reach 10 million students through AncestryClassroom globally.

In order for future generations to thrive and make history, we must also protect the planet. That is why we have made a commitment to cut Ancestry’s carbon emissions by 15% by 2025 across our real estate footprint and supply chain operations. We are committed to transitioning to the use of recycled materials in all AncestryDNA kits by 2023 and are rolling out new packaging that will cut waste-to-landfill by 35%. This is just the start, and we will continue to invest in our business operations to build a more sustainable world.

You can view Ancestry’s full Impact Report, and learn more about the key initiatives within each impact area here.

We are proud of the work highlighted in this report. We also know there is still a long way to go.

Thank you for being a part of our journey as we work to create better lives for generations to come.


Deb Liu

President & CEO, Ancestry